We know what you're thinking... Mental right? 

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This Alka Seltzer brief was set by our tutors at uni, with the goal to create a 'film' for this brand.  

We had to work out how to execute the script to work to the required time length, storyboard the action, work out camera moves and casting voiceovers, and research and find appropriate music. We then had to film the script, edit it and finish it up to the highest standard possible.

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We created an 'interesting' twist on how this hangover cure can re-energise your morning. On one side there's someone who doesn't have any Alka Seltzer and is therefore too tired to tend to his 'morning routine'. And on the other hand is someone with Alka Seltzer who IS able to perform his 'morning routine'. 

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This ad simply shows the benefits of Alka Seltzer after a rough night.