The Depop Young Blood D&AD brief asked entrants to create a bold PR or social-led idea that would get everyone talking about Depop again and reassert the platform’s relevance in youth, second-hand fashion culture.

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We created an ad that brought awareness to body positivity, encouraging Depop users to show themselves off in 'their own way', instead of just posting a picture of their clothes on the floor. 

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This not only shows buyers how the clothes fit but gives the person selling their clothes more confidence in their own body. The way we encouraged users to do this was to tempt them with an opportunity to be on Depop billboards over the UK, spreading more awareness to the campaign.