Volkswagen 

This brief was set by Tribal, an agency that crafts culturally-driven, digitally-savvy campaigns connecting brands with audiences through authentic storytelling and community-focused impact. They told us VW had received hate towards the release of their new electric ID.2 All, so we had to combat that.

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The idea we had was to directly speak to these 'haters', individually singling them out, almost to intimidate any more hate to be posted about this car.